The Toronto Six Announce Partnership with Canadian Clothing Company Peau De Loup

by NWHL Admin

TORONTO — The Toronto Six has partnered with Peau de Loup, a Vancouver based clothing company, to launch three shirts in collaboration with three Toronto Six players - Kristen Barbara, Jenna McParland, and Sarah-Eve Coutu Godbout and Toronto Six executives - Johanna Boynton, Tyler Tumminia, and Digit Murphy. 

By outfitting Six players and management in sleek custom shirts, the partnership will raise awareness of Peau de Loup’s work in redefining womenswear and amplify the shared message of both organizations — striving to empower and include women and girls across Canada. 

“Partnering with Peau de Loup is an opportunity to collaborate in a meaningful way with a company that shares our goals,” Six President Digit Murphy said. “By outfitting our players and management in sleek new shirts, the partnership will amplify the shared message of our organization and PDL — striving to empower and include women and girls across Canada.”

Founded by Vancouverites Adelle Renaud and Erin McLeod, who is a professional soccer player who has represented Canada internationally, Peau de Loup is a trailblazing womenswear brand whose mission is about so much more than creating a cool shirt. The company strives to create clothing that makes people feel the same on the outside as they do on the inside and support similarly minded organizations with partnerships like this. 

“We’re excited about this partnership,” founder Renaud said. “And we look forward to celebrating Canada's first NWHL team and highlighting the power and authenticity of women trailblazing a path in sport and business.”

The Six players and management will collaborate with PDL to each release new shirt designs that are reflective of their style. The Six and Peau De Loup have agreed to donate 10% of all purchases to the Toronto based SickKids Foundation, which fights for and invests in the health and well-being of children.

“SickKids relies on the community and we are excited to see the Toronto Six step up in this way,” said Adam Starkman, Vice President of Corporate Partnerships, SickKids Foundation. “The funds raised will go towards our SickKids VS Limits campaign to build a new, safer SickKids with more room for families and more room for the innovative technologies that will deliver better outcomes for children in Canada and around the world.”

To learn more about Peau de Loup visit: https://www.peaudeloup.com/

To learn more about the Toronto Six visit: https://toronto.nwhl.zone/home

To learn more about the SickKids Foundation visit: https://www.sickkidsfoundation.com/

About The Toronto Six: 

The Toronto Six is a professional ice hockey expansion team that will be based in Toronto and will begin play in the 2020–21 National Women's Hockey League (NWHL) season. The Six are the NWHL's first professional hockey team to play in Canada. An ownership group was led by Johanna Neilson Boynton, with Tyler Tumminia serving as the team’s chairman. Digit Murphy is the teams’ President and Mandy Cronin serves as the Six’s General Manager. The team colours were introduced as red and gold, the former representing the country of Canada and the latter representing the Golden Horseshoe and the elite level of play the club aims to achieve. The logo is a combination of the letter "T", "O'' and the number 6, with a maple leaf in the middle.

About Peau de Loup:

Peau de Loup is redefining feminine etiquette in womenswear by creating functional, well-made, and timeless apparel. Growing up as tomboys, founders Adelle Renaud and Erin McLeod were acutely aware that the retail clothing experience wasn’t built for them. While reflecting on her path as a menswear designer, Renaud realized that her career choice was a reflection of her style of identity- an identity that wasn’t well represented in retail. So, they stole it from the boys and made it to fit them. Cheeky, classic, strong. For more on Peau de Loup’s mission, vision and to purchase shirts, visit:  https://www.peaudeloup.com/